HHS has announced a series of theme weeks to target certain messages &/or populations each week during Open Enrollment Year 4 (OE4). The weeks are as follows:
November 2016
- November 7th: Open Enrollment Has Begun, Faith Weekend of Action
- November 14th: Rural Health Week of Action, Native American Week of Action
- November 21st: Thankful for Coverage Week of Action, Small Business Saturday Nov. 26th
- November 28th: Private Sector Week of Action
December 2016
- December 5th: LGBT Week of Action, Men’s Week of Action, Philanthropy/Foundations Week of Action
- December 12th: Young Invincibles Week of Action, Providers and Hospitals Week of Action, Deadline push
- December 19th: Give the Gift of Health Care, Faith Week of Action, Women’s Week of Action
- December 26th: Health and Wellness/New Year’s Resolution Week of Action
January 2017
- January 2nd: Health and Wellness/New Year’s Resolution, Men’s Week of Action
- January 9th: Latino Week of Action and State and Local Official Week of Action
- January 16th: African American Week of Action, AAPI Week of Action, and Faith Week of Action
- January 23rd: Deadline Focus
- January 30th: Deadline Focus and Strong Final Push in last 2 days