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You are here: Home / NDNRC Materials / Medicaid Social Media Toolkit

Medicaid Social Media Toolkit

Welcome to AAHD’s Social Media Toolkit for Medicaid.* This toolkit provides sample social media posts as well as graphics and relevant hashtags which can be combined to promote the importance of the Medicaid program and how important it is for people with disabilities.

Click here to download this toolkit in a zip drive

Sample Tweets/Facebook Posts

See graphics at the bottom of the page which can be used with these messages.

Medicaid Facts

  • Did you know that the #Medicaid program covers 1 in 5 Americans? Find out if you qualify at https://www.healthcare.gov/screener/
  • Did you know that 1 out of 3 children receive coverage through Medicaid or CHIP?
  • Did you know that Medicaid/CHIP coverage for children with disabilities needs is more affordable than private insurance coverage thanks to the program’s cost-sharing protections?
  • Did you know there are two pathways that are available to children with disabilities to receive Medicaid? For more information check out https://www.macpac.gov/subtopic/children-with-disabilities/
  • Did you know over 10 million qualify for #Medicaid based on a disability? Check out this link to learn more on eligibility https://www.macpac.gov/subtopic/people-with-disabilities/
  • #Medicaid covers over 35.7 million children in 48 states across the country. #GetCovered
  • According to @macpacgov, Medicaid and CHIP are important sources of coverage for pregnant women, paying for half of the four million annual births in the U.S.
  • Medicaid managed care organizations treat three times more neonatal intensive care unit admissions than commercial plans and save thousands of babies per year.
  • Did you know that nationally, #Medicaid is comparable to private insurance for access to care. https://www.healthcare.gov/screener/
  • #Medicaid is efficient and costs for enrollees are lower than private insurance. https://www.healthcare.gov/screener/

Medicaid Impact Populations

  • Did you know over 10 million qualify for #Medicaid based on a disability?
  • 45% of nonelderly adults with a disability get coverage through #Medicaid
  • Did you know that 1 out of 3 children receive coverage through #Medicaid or CHIP?
  • #Medicaid aids 10 million Medicare beneficiaries
  • 62% of nursing home residents use #Medicaid services and benefits
  • #Medicaid pays for 46% of the $100 billion spent on nursing home services annually
  • Did you know that 38% of children get coverage through #Medicaid programs?
  • 76% of children below 100% of the federal poverty level receive #Medicaid services
  • 17% of parents receive #Medicaid coverage.
  • Did you know that 49% of pregnant women receive benefits through #Medicaid
  • As of November 2021, 85,809,179 of people are enrolled in Medicaid and CHIP.

Medicaid Benefits

  • Did you know that #Medicaid covers many benefits like ______?
    • Enter one of these in the blank line:
      • Inpatient hospital services
      • Outpatient hospital services
      • EPSDT (Early and Periodic Screening, Diagnostic, and Treatment) Services
      • Home health services
      • Nursing Facility Services
      • Physician services
      • Rural health clinic services
      • Federally qualified health center services
      • Laboratory and X-ray services
      • Family planning services
      • Nurse Midwife services
      • Certified Pediatric and Family Nurse Practitioner services
      • Freestanding Birth Center services (when licensed or otherwise recognized by the state)
      • Transportation to medical care
      • Tobacco cessation counseling for pregnant women
  • #Medicaid benefits reflect the needs of the population it serves
  • Individuals with disabilities receive benefits on several different levels through #Medicaid
    • Children with autism receive in-home therapy and speech and occupational therapy
    • People with Cerebral Palsy receive assistance to gain independence. This includes personal care, case management and assistive technology
    • People with HIV/AIDS receive physician services and prescription drugs
    • People with mental illness receive physician services and prescription drugs
  • Did you know that more than 50% of long-term care financing is done through #Medicaid
  • Did you know that 21% of the costs for substance abuses services are covered by #Medicaid
  • #Medicaid provides screening programs such as the EPSDT benefit to ensure kids with autism have access to the care they need. @MedicaidGov

Relevant Hashtags

  • #GetCovered
  • #IamMedicaid
  • #WeareMedicaid
  • #MedicaidMatters
  • #SaveMedicaid
  • #MedicaidWorks
  • #ProtectOurCare
  • #CareCantWait
  • #CareIsEssential
  • #LTSS
  • #HCBS
  • #HCBSCantWait
  • #MedicaidExpansion
  • #ExpandMedicaid

Social Media Accounts to Follow

  • American Association on Health and Disability
  • National Disability Navigator Resource Collaborative (NDNRC)
  • Community Catalyst
  • Center on Budget and Policy Priorities (CBPP)
  • ACCESS Community
  • Asian & Pacific Islander American Health Forum
  • Black Women’s Health Imperative
  • Center for Popular Democracy
  • CenterLink LGBT Centers
  • Colorado Organization for Latina Opportunity and Reproductive Rights
  • El Centro
  • Feeding America
  • Health Literacy Media
  • Montana Women Vote
  • National Association of Community Health Centers
  • National Urban League
  • New Jersey Citizen Action
  • Out2Enroll
  • Palmetto Project
  • Raising Women’s Voices
  • Tennessee Health Care Campaign
  • UnidosUS
  • Women With a Vision
  • Young Invincibles
  • Centers for Medicare and Medicaid Service (CMS) Facebook Page

Digital Materials

  • Find out your Medicaid eligibility at https://www.healthcare.gov/screener/
  • YouTube Videos from the National Disability Navigator Resource Collaborative (NDNRC):
    • Medicaid stories from individuals who have benefited from this program
    • Getting the Most Out of Your Coverage Series
  • Community Catalyst – Toolkit: Coverage for the Uninsured and the Affordable Care Act
  • Kaiser Family Foundation – Medicaid Home and Community-Based Services Enrollment and Spending (02/2020)
  • Kaiser Family Foundation – Children with Special Health Care Needs: Coverage, Affordability, and HCBS Access (10/2021)
  • Center on Budget and Policy Priorities (CBPP) – To Improve Behavioral Health, Start by Closing the Medicaid Coverage Gap (10/2021)
  • Georgetown University Health Policy Institute for the Center for Children and Families – Millions of Children May Lose Medicaid: What Can Be Done to Help Prevent Them from Becoming Uninsured? (02/2022)
  • Healthcare.gov – When the Marketplace needs documents to confirm a Special Enrollment Period (01/2022)
  • Center on Budget and Policy Priorities (CBPP) – COVID Relief Provisions Stabilized Health Coverage, Improved Access and Affordability (03/2022)

For more information and statistics regarding Medicaid

  • For state specific information regarding Medicaid and other ACA news, check out our individual state pages: https://nationaldisabilitynavigator.org/#map
  • Statistics: https://www.macpac.gov/publication/macstats-compiled/

Graphics

Please consider using the graphics and images below for social media posts and content.

What Does Medicaid Mean to Me?

For Me, Having Health Insurance Through Medicaid Means Protection. A mother hugs daughter with Down Syndrome.
A man with prosthetic leg sits in waiting room with the message "For Me, Having Health Insurance Through Medicaid Means Relief."

A young blind woman in a classroom, shown using her phone with message "For Me, Having Health Insurance Through Medicaid Means Peace of Mind."
A young man with a guide cane stands in a park with message "For Me, Having Health Insurance Through Medicaid Means Peace of Mind."

Additional materials in this series available here.


DYK – Medicaid Coverage for Children

A mother hugs daughter with Down Syndrome in a park with message "1 out of 3 children have health insurance coverage through Medicaid or CHIP."
A man using a power wheelchair on a boardwalk, with son roller skating behind with message "1 out of 3 children have health insurance coverage through Medicaid or CHIP."

A mother with two kids sits on the couch with message "1 out of 3 children have health insurance coverage through Medicaid or CHIP."
A man using a power wheelchair hugs daughter with message "1 out of 3 children have health insurance coverage through Medicaid or CHIP."


DYK – Medicaid Coverage for Adults

A man with a prosthetic leg sits in a waiting room with message "Did you know that Medicaid programs cover 1 in 5 Americans?"
A man in a wheelchair is hugged from behind by a smiling woman with message "Did you know that Medicaid programs cover 1 in 5 Americans?"

A woman with a limb difference sits on a park bench with her dog with message "Did you know that Medicaid programs cover 1 in 5 Americans?"
An older woman rests on her walker on a city street with message "Did you know that Medicaid programs cover 1 in 5 Americans?"

A young man in a wheelchair goes down the street beside his friend with message "Did you know that Medicaid programs cover 1 in 5 Americans?"
A young woman with a prosthetic leg in workout clothes stands with hands on her hips and message "Did you know that Medicaid programs cover 1 in 5 Americans?"


DYK – Medicaid Enrollment

A collage of people, including two people in wheelchairs and a mom with her kids with message "Did you know you can enroll in Medicaid any time of the year?"
A collage of people including two using wheelchair and a woman with a prosthetic leg with message "Did you know you can enroll in Medicaid any time of the year?"

A young woman with sunglasses sits in a wheelchair in a city plaza with message "Did you know you can enroll in Medicaid any time of the year?"
Two moms watering plants with their child with message "Did you know you can enroll in Medicaid any time of the year?"

A young man using a wheelchair smiles at the camera with both arms flexed above his head with message "Did you know you can enroll in Medicaid any time of the year? It's True."
An older woman using forearm crutches smiles at the camera with message "Did you know you can enroll in Medicaid any time of the year? It's true."


DYK – Medicaid Coverage for Families

A mother rubbing noses with her son who has a hearing aid with message "Medicaid covers low-income families across the country."
Two moms watering plants with their child with message "Medicaid covers low-income families across the country."

A mother and her two children with message "Medicaid covers low-income families across the country."
A man sitting in a wheelchair holding his child with message "Medicaid covers low-income families across the country."


Medicaid Helps You Cover the Essentials

A young mom rubs noses with her son who is using a hearing aid with message "No one should have to choose between paying for health care and rent."
A young woman in a wheelchair in a city plaza with message "No one should have to choose between paying for health care and rent."

An older blind woman using a wheelchair on a city street with message "No one should have to choose between paying for health care and rent."
A young woman with sunglasses sits on a park bench with a guide cane with message "No one should have to choose between paying for health care and rent."

A young male leg amputee sitting in a wheelchair, with one fist in the air with message "No one should have to choose between paying for health care and rent."
A young woman with a prosthetic leg standing with arms on her hips, and wearing workout gear with message "No one should have to choose between paying for health care and rent."


Coverage for Care

A woman in a wheelchair, using a ramp with message "Stay careful. Stay covered. Stay safe."

Photo of a young mom and her daughter with Down Syndrome with message "Be careful. Stay covered. Stay safe."
Photo of a young woman in a wheelchair using a ramp with message "Be careful. Stay covered. Stay safe."


It’s All Covered

A young man in a wheelchair flexes his arms above his head with message "Inpatient hospital care, Home health services, physician services, occupational therapy... With Medicaid It's all covered."
A young man with a prosthetic leg sits in a waiting room with message "Mental health care, medical transportation, occupational therapy, physician services, assistive technology, home health services... With Medicaid It's all covered."

 

For copies of these and additional materials in other languages, please visit the Community Catalyst Outreach Hub.

Updated April 2022

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